Sellers
Real Estate Agent
Selling a house can be an overwhelming task. Making sure you price your home competitively is very important. Overpricing your home can actually lead to loosing more money then if you under priced it, let us explain. When a new listing hits the market, the first 48-72 hours are going to be the most activity you generally see for that listing noted as the “Hot Sheet” window. The Hot Sheet is a list of new listings that every realtor is trained to preview each day. Those listings are then sent directly to prospective buyers. If a property is overpriced, the first 48-72 hour window is often wasted because buyers and realtors skim past those over priced listings. Sellers unfortunately then perform “price drops” which reactivates the hot sheet alert. However, the price drop alert often doesn’t receive as much attention as a new listing alert. Secondly, price drops often reflect poorly on a property as to having trouble selling which warranted the price drop. Some Buyers may overlook these price drops and others may take it as an opportunity to start low balling offers. Pricing a home out of the gate is extremely important which is why we recommend a professional Sellers Real Estate Agent.
A Sellers Real Estate agent will guide you through the process of selecting the best listing price. They will run a Comparative Market Analysis (CMA) on your property to indicate the best possible list price. From there, they will recommend a staging company if needed and any minor updates to get the house “show ready”. Once the house is show ready, they will work with a professional photographer, videographer, and drone operating team to produce pictures and professional video. This media will then be used during advertising on a number of public sites like Zillow, Trulia, Realtor.com, Facebook, Instagram, Linkedin, and many more.
They will also work with you to coordinate showing times for potential buyers to see the property as well as schedule and work Open Houses on your behalf. From there, offers will be submitted and these listing agents are trained to negotiate the highest price for your property. If executed correctly, you can often expect offers over list price! They will also communicate with you the buyers requests and help you fill out the needed paperwork (contract) in order to get the house ready for closing. At Fluid Realty, our professionally trained agents are experienced in listing properties to receive the highest prices. Time and time again, Fluid Realty has raised the bar in neighborhoods as the highest sales price recorded!
