Commercial Real Estate. Serenata Beach Club

Ergisi Tower, The Block Jax & Serenata Beach Club

Commercial real estate highlights in Jacksonville. First, a developer has proposed the high-rise Ergisi Tower for downtown. Next, The Block Jax will bring new excitement to Gate Parkway. Finally, the auction for Serenata Beach Club is September 12th.

Ergisi Tower

Will downtown Jacksonville see the construction of the tallest building between Atlanta and Miami?

Cross Regions, a local developer, has made a proposal to the Downtown Investment Authority.  Their proposal for a high-rise development, called Ergisi Tower, is intended for a riverfront parcel known as the Landing East. Certainly, this proposal is exciting, but the city has many reservations.

The Jacksonville Business Journal reported:

“Although Cross Regions remains interested in turning the site into a 52-story, 320-unit condominium tower with up to three restaurants with ‘very little’ city incentives, more research is required for the Board to decide whether to proceed in negotiations.”

The Block Jax

Jacksonville’s premier outdoor gathering space, The Block Jax, is moving ahead.  

Accordingly, creator, Daniel Moffatt, promises a spot for ‘Food. Family. Fun.’ on Gate Parkway. 

Included in the 2.5 acres of The Block Jax is the second location of Kanine Social.  Moffatt opened the first location on College Street in 2018.

The city of Jacksonville issued a permit for the $3.3 million project.  Altogether, the development will feature an outdoor food hall with 8 vendors, a stage for live music, a playground for children, and Kanine Social to welcome dogs on location.

Serenata Beach Club 

The auction for Serenata Beach Club in Ponte Vedra Beach is set for September 12th.

The beach club, located on S. Ponte Vedra Blvd, had temporary shutdowns over the last year due to financial struggles.  

According to the Jacksonville Business Journal, the property entered foreclosure on July 18 after a judge’s ruling.  In fact, the owners of Serenata Beach Club owe two lenders a total of $14.2 million.  As a result, the foreclosure auction is scheduled for Sept. 12 at noon.

Fluid Realty

The Fluid Realty Team is Jacksonville’s top real estate group and local boutique brokerage.  We provide a full-service experience with the best realtors in the area. Our expertise includes luxury beach real estate within the four Beaches of Jacksonville, FL: Atlantic Beach, Neptune Beach, Jacksonville Beach, and Ponte Vedra Beach.